MKT1001 Topic 2- Part 2

________ markets buy goods and services for further processing.

• Business

• Reseller

• Wholesale

• Consumer

• Retail

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.

• business

• reseller

• wholesale

• consumer

• retail

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

• demographic environment

• political environment

• economic environment

• technological environment

• cultural environment

The___________ includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.

• Social environment

• Marketing environment

• Political environment

• Technology environment

_______ consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

• Microenvironment

• Macroenvironment

• Minienvironment

• Megaenvironment

______consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.

• Microenvironment

• Minienvironment

• Macroenvironment

• Megaenvironment

Microenvironment consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, _____, and publics.

• competitors

• demographic

• natural

• cultural

Publics in the microenvironment consists of_____.

• financial public

• competitors

• retailers

• sellers

Which of the following is NOT the customers' stakeholders in the microenvironment.

• Consumer markets

• Business markets

• International markets

• Local markets

The________ consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors.

• political environment

• technology environment

• cultural environment

• social environment