MINITEST 2

Kinh tế quy mô

• Product Push
• Scale Economies
• Led Approach
• Intersection Marketing

"Corruption" should be take into account in the Macroenvironment as a ................... factor

• Political
• Economical
• Social
• Technological

"Inflation Rates" should be taken into account in the Macroenvironment as a ................... factor

• Political
• Economical
• Social
• Technological

"GDP" should be taken into account in the Macroenvironment as a ................... factor

• Political
• Economical
• Social
• Technological

"GDP" should be taken into account in the Macroenvironment as a ................... factor

• Political
• Economical
• Social
• Technological

How do we often call the market that referring to over-60s age group?

• The Grey Market
• The Blue Market
• The White Market
• The Green Market

Which is NOT a Porter's Force

• Threat of New Entrants
• Threat of Customers
• Power of Customers
• Power of Suppliers

Entry barriers can be HIGH (i.e., new entrants enter with difficulties) where the following hold:

• Costs of entry are low.
• Differentiation is low.
• There are gaps in the market
• High competitive retaliation is anticipated

Suppliers tend to have more bargaining power where the suppliers are more fragmented than buyers

• True
• False

What is PLC

• Price Life Cycle
• Product Life Cycle
• Promotion Life Cycle
• Place Life Cycle