SOCIAL PROOF

Social proof is informational social influence. It’s a psychological and social phenomenon powered by the ‘wisdom of the crowd’

• True

• False

Social proof is a concept as old as marketing itself (see testimonials on old commercials) growth of social media — as well as the internet in general — has boosted the accessibility and benefit of social proof as we know it today.

• True

• False

Social proof is when people try to _____

• Do what others do

• Do what a company tells all the staff to do

• Stand out and be different

• Rise to the top and be the best

Which of the following is an example of social proof?

• You purchase a particular jacket because it fits you and you like how it feels on you

• You purchase a particular jacket because nobody is wearing it and it will make you stand out

• You purchase a particular jacket because the famous baseball player was seen wearing it

• You purchase a particular jacket because it is thick enough and warm enough for winter

How can social proof be used in the workplace?

• So employees work a certain way

• To discipline and mold employees

• So employees have free creative reign

• To motivate and influence employees

Which of the following is an example of social proof?

• You choose to buy products on tiktok shop according to a review of a famous person

• You prefer to buy directly at the store

• You buy when you feel you need the item

• You buy that item because it fits this winter

Which of the following is a drawback of social proof?

• Make one person buy many good price items on e-commerce platforms

• People can have more choices when others have used it first and left a review

• Causes many people to sometimes over-trust others instead of their own choices

Which of the following is an example of a disadvantage of social proof?

• You bought a helmet because you lost one last week

• You buy a helmet because it's the latest collection you like

• You bought an insurance because your friend used it and gave it a good review

• You bought an unsafe helmet but it got good reviews from your idol

Which of the following is an example of being a smart shopper?

• You will buy the item, but you don't really need it and it costs you money

• You will read feedback and consult prices on multiple platforms when you need an item

• You will buy the item, but you do not consult the reviews of people who have used it before

• You will buy the item at a high price, but it is not suitable for the price that a student can buy

How to be a smart shopper in this era?

• Focus on product quality over quantity

• Choose to buy cheap, poor quality products

• Buying unnecessary goods just for the sake of racing

• Buy on sites that are not reputable, have no clear origin