4º IAEE-Marketing
Authored by Gemma González
Social Studies
1st Grade
Used 1+ times
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10 questions
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1.
OPEN ENDED QUESTION
15 mins • 1 pt
¿Cuáles son las principales técnicas de investigación de mercados?
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2.
OPEN ENDED QUESTION
15 mins • 1 pt
Busca una empresa que realice:
Segmentación geográfica
Segmentación demográfica
Segmentación socio-económica
Segmentación psicográfica
Segmentación conductual
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3.
OPEN ENDED QUESTION
15 mins • 1 pt
¿Qué tipo de estrategia de segmentación (diferenciada, indiferenciada o concentrada) utilizan las siguientes marcas:
-Coca cola
-Ferrari
-Apple
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4.
OPEN ENDED QUESTION
15 mins • 1 pt
¿Cuál es el principal competidor de las siguientes empresas?
Disney plus
Monster
Samsung
Citroen
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5.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
LOGOTIPO
ISOTIPO
IMAGOTIPO
ISOLOGO
6.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
Logotipo
Isotipo
Imagotipo
Isologo
7.
OPEN ENDED QUESTION
15 mins • 1 pt
Indica un producto que esté:
En fase de introducción
En fase de crecimiento
Fase de madurez
Fase de declive
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OFF
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