GTPSY Persuasion + Research Methods

communication that uses source, message and audience factors to change the opinions, perceptions, affect and/or actions of others is known as

• persuasive communication

• communication

• communication syles

• social skills

The Yale Model (1959) suggests the degree of attitude change produced by persuasive communication depends on the

• source of the communication

• content/nature of the communication

• characteristics of the audience

• power of the message

• emotion of the communication

The speed that the message is delivered is a

• source factor

• message factor

• characteristic of the audience

The expertise of the message deliverer is a

• source factor

• message factor

• characteristic of the audience

How popular, attractive and likeable the message deliverer is, is a

• source factor

• message factor

• characteristic of the audience

How trustworthy and credible the message deliverer is, is a

• source factor

• message factor

• characteristic of the audience

When the message is kept simple and people can understand it, it is a

• source factor

• message factor

• characteristic of the audience

The aspect of the message that evokes an emotional response (positive or negative) is a

• source factor

• message factor

• characteristic of the audience

The use of visual advertisements (as comprehension of information is high) is a

• source factor

• message factor

• characteristic of the audience

The factors impacting the content and delivery of the message

• source factors

• message factors

• characteristics of the audience