Marketing Apps 1

When customers have low involvement with a product and there is littledifference among brands, what type of buying behavior are they exhibiting?

• habitual

• variety

• complex

• basic

Complex buying behavior is most likely involved when the customer is purchasing which items?

• Cars

• Meals

• socks

• gasoline

The essence of time management is to achieve which goal

• Set a fixed schedule and follow it

• eliminate the need to prioritize activities

• focus on spreading work over a period of time

• control events in order to accomplish priorities

An effective time-management approach for the manager of a large staff would be to perform which activity?

• build flexibility into her/his schedule

• fill each workday completely

• block off 6 hours of uninterrupted time daily

• delegate most managerial responsibilities to an assistant

Morgan Health Supply Company wants to expand its product line thisyear. It uses its budget surplus to invest in new products rather than to remodel its offices. This is an example of which positive action?

• Provide excellent customer service

• Align strategies and activities with goals

• Demonstrate corporate responsibility

• Utilize touch points to reinforce company image

When conducting an external environmental analysis, businesses often focus on which factor or factors?

• Previous demand

• Industry growth

• Marketing goals

• Financial costs

Rob wrote: 1. Finish research paper Tuesday 2. Call for dentalappointment. What time-management approach did Rob use?

• Setting objectives

• Delegating activities to others

• Using free time

• Identifying time wasters

An energy company has misrepresented its financial status on its latestaccounting reports. This is an example of which negative action?

• Failing to provide what customers want

• Not keeping promises

• Responding inappropriately to crises

• Acting unethically

Which is an example of an internal change that could affect a sales forecast?

• A direct competitor is planning a new promotional campaign.

• The birth rate increased following a war

• A new product line is to be offered by the business

• The economy is struggling with a major drop in stock market prices.

o convince someone to use quantitative sales forecasting, which factor should be stressed?

• Variety of opinions

• Factual basis

• Minimal cost

• Ease with which findings are understood