Refers to a paid promotion of goods and services with the aid of multimedia to convince or influence a target audience.

THC7 Final Examination

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missC alternate
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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sales promotion
Promotional mix
Advertising
Marketing communication
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One form of advertising that results from the experience of a customer.
Internet Marketing
Word of Mouth
Public Relations
Direct Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which best describes a marketing plan ?
1.a document that outlines and records the marketing activities
2. defines the marketing objectives;
3. defines the budget required to implement the marketing objectives
4. monitors the expected output as compared to the actual output.
1 and 2 only
3
4
All of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The inspiration or reason that triggers a person to take action to address a need.
Motivation
Culture
Consumer Behavior
Knowing the Market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The traditional marketing mix is composed of four Ps which are:
people, physical evidence, process
place, people, price, personality
price, promotion, process, people
product, place, promotion, price
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Involves grouping together the population of target customers with common characteristics, behavior, needs, and consumption patterns.
Market Segmentation
Market Analysis
Marketing Mix
Customer Analysis
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Figuring out the size and growth of the market, profit margins, and current trends prevailing.
Market Segmentation
Market Analysis
Marketing Mix
Customer Analysis
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