THC7 Final Examination

THC7 Final Examination

University

50 Qs

quiz-placeholder

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THC7 Final Examination

THC7 Final Examination

Assessment

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Practice Problem

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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Refers to a paid promotion of goods and services with the aid of multimedia to convince or influence a target audience.

Sales promotion      

Promotional mix       

  Advertising                      

Marketing communication

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One form of advertising that results from the experience of a customer.

Internet Marketing

Word of Mouth

Public Relations

Direct Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which best describes a marketing plan ?

1.a document that outlines and records the marketing activities

2. defines the marketing objectives;

3. defines the budget required to implement the marketing objectives

4. monitors the expected output as compared to the actual output.

1 and 2 only               

3

4

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The inspiration or reason that triggers a person to take action to address a need.

Motivation

Culture

Consumer Behavior

Knowing the Market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The traditional marketing mix is composed of four Ps which are:

people, physical evidence, process

place, people, price, personality

price, promotion, process, people

product, place, promotion, price

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Involves grouping together the population of target customers with common characteristics, behavior, needs, and consumption patterns.

Market Segmentation

Market Analysis

Marketing Mix

Customer Analysis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Figuring out the size and growth of the market, profit margins, and current trends prevailing.

Market Segmentation

Market Analysis

Marketing Mix

Customer Analysis

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