It consists of letters, words or numbers that can be read or verbalized.

• Product Name

• Brand Name

• Business Name

• Logo

This is often teamed as family branding. It is simple and less expensive to introduce new and related products to a line.

• Separate Name for Each Product

• The company Name Combined with the Product Name

• The Company Name Alone

Is best suited for marketing products that are related in quality and use.

• Separate Name for Each Product

• The company Name Combined with the Product Name

• The Company Name Alone

Places a great burden on the producers’ reputation for quality.

• Separate Name for Each Product

• The company Name Combined with the Product Name

• The Company Name Alone

This is the strategy where brand names are extended into new forms and sizes of an existing product category.

• Introduction of Line Extension

• Introduction of Brand Extension

• Introduction of New Brand Name

This strategy calls for the extension of the brand name to new or modified product categories.

• Introduction of Line Extension

• Introduction of Brand Extension

• Introduction of New Brand Name

It is the strategy where a new brand name is attached to a new product category.

• Introduction of Line Extension

• Introduction of Brand Extension

• Introduction of New Brand Name

Brands enable consumers to easily distinguish one product from another.

• Identification

• Protection

• Positioning

It enables the owner of the brand name to enjoy the goodwill associated with the name so as not to be taken advantage by others.

• Identification

• Protection

• Positioning

It enables the owner to communicate the benefits of his product vis-à-vis competition.

• Identification

• Protection

• Positioning