Q4: Quiz 1 11-Integrity

Q4: Quiz 1 11-Integrity

12th Grade

10 Qs

quiz-placeholder

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Q4: Quiz 1 11-Integrity

Q4: Quiz 1 11-Integrity

Assessment

Quiz

English

12th Grade

Practice Problem

Hard

Created by

Eden Luna

Used 2+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

It consists of letters, words or numbers that can be read or verbalized.

Product Name

Brand Name

Business Name

Logo

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This is often teamed as family branding. It is simple and less expensive to introduce new and related products to a line.

Separate Name for Each Product

The company Name Combined with the Product Name

The Company Name Alone

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Is best suited for marketing products that are related in quality and use.

Separate Name for Each Product

The company Name Combined with the Product Name

The Company Name Alone

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Places a great burden on the producers’ reputation for quality.

Separate Name for Each Product

The company Name Combined with the Product Name

The Company Name Alone

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This is the strategy where brand names are extended into new forms and sizes of an existing product category.

Introduction of Line Extension

Introduction of Brand Extension

Introduction of New Brand Name

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This strategy calls for the extension of the brand name to new or modified product categories.

Introduction of Line Extension

Introduction of Brand Extension

Introduction of New Brand Name

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

It is the strategy where a new brand name is attached to a new product category.

Introduction of Line Extension

Introduction of Brand Extension

Introduction of New Brand Name

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