Marketing Quiz

is a process that consists of sectioning the target market into smaller groups that share similar characteristics, such as age, income, personality traits, behavior, interests, needs, or location.

• Market Targeting

• Market Segmentation

• Market Positioning

Reorder in ascending order

Process of Market Targeting

• Market Segmentation

• Market Evaluation

• Target Market Selection

​ (a)   is a type of sales market in which a business sells directly to consumers, whereas​ (b)   is a sales market in which businesses sell to other businesses.

• Consumer Market
• Business Market
• Institutional Market
• Government Market

Match the following types of segmentation

• age, gender, education level, occupation

• Demographic Segmentation

• country, region, state, province

• Geographic Segmentation

•  lifestyle, attitudes, interests

• Psychographic Segmentation

A marketing strategy that involves deciding which of the segments of customers are most likely to be attracted to the product that the business is selling.

• Market Positioning

• Market Segmentation

• Market Targeting

 Is a crucial strategic process that involves carving out a distinct niche for a brand within its target market, thereby differentiating it from competitors.

• Market Targeting

• Market Positioning

• Market Segmentation

A type of Marketing Segmentation which is dividing the audience based on how they interact with the business  (What they buy, how often they buy, what they browse, etc.)

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

• Psychographic Segmentation

​ ​ ​ STP stands for ​​ (a)   , ​ (b)   , and ​ (c)  

• Segmentation
• Targeting
• Positioning
• Standard
• Temperature
• Pressure