Social Media Strategist

A gas station chain has an active print media operation. They publish weekly flyers to be inserted into newspapers. They also frequently send direct mail flyers. How can they best incorporate social media to their advertising mix?

• Post recipes with coupons for the ingredients

• Schedule promotional events at various store locations

• Post the weekly coupon flyer as a PDF

• Post a link to their corporate website

A company specializing in Amazon Forest Expeditions wants to expand its business to African Safaris. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in African Safaris?

• Paid advertising

• Organic advertising

• Banner advertising

• Viral advertising

An app development company wants to create a new app. They already have an established online presence that includes many users of their existing apps. They ask the users for ideas and scenarios for the new app. What stage of social community building is this?

• Leverage

• Creation

• Growth

• Cultivation

An airplane manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking, commenting, and sharing the company's posts about the new product. What is this activity called?

• Impression

• Engagement

• Exposure

• Reach

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Conversion attribution

• Cost per click

• Click-through rates

• Total revenue earned

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

• It creates a social character that is engaging the community

• It improves brand recognition

• So others can manage the accounts when someone leaves

• So followers on one platform will automatically become followers on another platform

Which of the following is a benefit of researching and creating social media personas for a business?

• Helps you focus on who your main brand customer is & seeing your products from their perspective

• Helps you keep the cost of social media ads to a minimum

• Helps you identify problems areas in your campaign during the monitor and adjust phase

• Helps you identify the demographics of your current audience

A large cleaning products company has recently hired a new CEO. He is blogging regularly on social media to discus ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in his blog discussions and shared with their departments. This behavior is known as:

• Market repositioning

• Executive buy-in

• Return on Engagement (ROE)

• Corporate Reorganization

You work in social media marketing for an established online purse company. The company uses many simultaneous social media campaigns to encourage current and protentional customers to purchase the latest fashion trends. During which stage of these social media campaigns should you define your audience's positions in the social media funnel?

• Planning

• Implementation and measurement

• Development

• Preparation

You are trying to decide whether your company would benefit from having an Instagram account. What is some of the demographic information you must consider in order to make this decision?

• Marital status, income, and brand loyalty

• Age of customers, customer income, and gender

• Geography, favorite activities, and customer income

• Gender, personality, and geographic segments