CRM Quiz

What does CRM stand for?

• Cryptic reaction marketing

• Corporate resource management

• Customer relationship management

• Creative resource management

What is the main goal of CRM? Streamline operations

• Improve business relationships

• Streamline operations

• Increase sales revenue

• Increase customer satisfaction

Which company developed the first cloud-based crm software?

• Tesla

• Google

• Microsoft

• Salesforce

True or false: CRM is only used in digital settings.

• False

• True

Emails are not a sufficient way to communicate with customers?

• True

• False

Can commision sales and sales quotas create pressure on the sales staff to produce sales?

• Yes, only if taught the right sales tactics

• No, it is always pressure

6. You should explain all warranty conditions to your customer at the time of purchase.

• True

• False

1. When something goes wrong or a product does not perform as expected, provide the customer with a quick resolution and:

• A. A cup of coffee

• B. Service with a smile

• C. An excuse for the product’s failure

Closing the sale is... ?

• obtaining an agreement to buy from the customer

• closing the store with the products inside

• what is that again?

• discontinuing a product in the store

What makes a customer nervous?

• Rushing them

• not answering a question they asked

• changing store hours

• being unprepared