FACS II Final Review 22-23

Which of the following is a standard term that describes the audience of retail stores - that is, the people who will buy things from the stores?

• manufacturers
• wholesalers
• buyers
• customers

Products a retailer sells is called ____________________.

• services
• features
• inventory
• items

Which of the following is a term for intangible things, such as providing delivery, that are sold buy retailers?

• gifts
• training
• services
• products

Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?

• multichannel
• omnichannel
• integrated channel
• seamless channel

Which of the following describes a type of question that is designed to elicit a "yes" or "no" answer?

• a leading question
• an open question
• an open-ended question
• a closed-ended question.

Which of the following best defines quality customer service?

• Delivering a positive, memorable experience that is more than what the customer expected.
• Adhering to company policies when processing returns.
• Doing exactly what company procedures say to do.
• Offering free items to customers in order to keep them coming back.

Which of the following does not describe a product feature?

• price
• flavor
• texture
• color

Which of the following describes a type of question that cannot reasonably be answered with "yes" or "no" answer?

• a leading question
• an open question
• an open-ended question
• a closed-ended question

These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them.

• innovation/trend buyer
• impulse buyer
• recreational shopper
• comparison shopper

Which of the following refers to the amount of money that a retailer makes after accounting for expenses?

• profit
• revenue
• cost of good sold
• operating cost