Week 2 - Marketing Research

Identifying symptoms is more important than identifying problems in marketing.

• True
• False

Identifying the underlying problem is not always necessary in marketing.

• True
• False

A restaurant has noticed a decline in business and many negative reviews about quality of the food,which one is correct?

• Symptoms: The decline in business, negative reviews online

• Problem: The underlying problem might be the bad quality of the ingredients

• None of them are correct

• Both Green and Blue are correct

📷Research Problem is the problem/ decision that the marketers face

• True
• False

Marketing Problem is the information that needs to be gathered to help face the problem or make the decision

• True
• False

Which of the following best describes a problem in marketing and its relationship to symptoms?

• A symptom is the underlying issue that causes a problem in marketing.
• A problem is the visible sign of an underlying issue in marketing.
• A problem is an underlying issue that causes symptoms in marketing.
• Symptoms and problems are the same thing in marketing.

"Do we need to change the Iphone design?"

• This is a Marketing problem
• This is a Research Problem
• None
• I am not sure what is going on!

"What can we do to prevent members canceling their membership?"

• This is a Marketing problem
• This is a Research Problem
• None
• I am not sure what is going on!

"Which store should we sell our product? Myer or Kmart"

• This is a Marketing problem
• This is a Research Problem
• None
• I am not sure what is going on!

Our Client for Assignments 1, 2 and 3 is

• Gen Identity

• We can choose our own client

• Idengentity

• Chi Pu