Qualitative vs. quantitative research

Which type of research involves systematic procedures?

• Day-to-day research

• Scientific research

• Both

• None

Answer explanation

What is a characteristic of scientific research?

• It relies on ad-hoc procedures

• It is specific to a particular context

• It is replicable

• It provides truthful information

Answer explanation

Which type of data is structured and based on numbers and scales?

• Qualitative data

• Quantitative data

• Both

• None

Answer explanation

What type of data collection technique is used to gather unstructured data?

• Survey

• Test

• Interview

• Questionnaire

Answer explanation

Which type of data analysis technique involves interpretive analysis?

• Qualitative data analysis

• Quantitative data analysis

• Scales analysis

• Statistical analysis

Answer explanation

Qualitative research:

• Measure, report and analyze a phenomenon

• Examines, study and explain a phenomenon

• Describe, explain and measure a phenomenon

• Describe, understand and explain a phenomenon

Answer explanation

What is a key feature of qualitative research?

• Testing hypotheses

• Seeking generalization of results

• Using narrative data (verbal, visual, auditory, etc.)

• Emphasizing objective analysis

What are the three routes in research?

• Quantitative, qualitative, and mixed

• Numerical, narrative, and integrated

• Probabilistic, interpretive, and comparative

• Objective, subjective, and comprehensive

How are mixed methods implemented in research studies?

• Quantitative methods are always conducted before qualitative methods.

• Qualitative methods are always conducted before quantitative methods.

• Both methods can be conducted simultaneously, sequentially, or fused throughout the research process.

• Mixed methods studies exclude either quantitative or qualitative data.

What is the relationship between quantitative and qualitative research approaches?

• They are complementary and can be integrated into mixed methods.

• They are competing and mutually exclusive.

• They are identical and interchangeable.

• They are irrelevant and unnecessary in scientific research.