3.3 Data Collection Methods

What are the two types of data collection methods?

• primary and reception

• primark and secondary

• primary and secondary

• primary and secondment

Primary research is data that is collected first ____.

Secondary research uses data and information that has already been _________.

Who carries out primary research?

• the audience

• the researcher

• someone else

• the client

Who carries out secondary research?

• researcher

• interviewer

• audience

• someone else

Is primary research cheap or expensive to carry out?

• cheap

• expensive

Is secondary research cheap or expensive to carry out?

• cheap

• expensive

Does primary research take a short or long time to carry out?

• short time

• long time

Does secondary research take a short or long time to carry out?

• short

• long

Which of these are examples of primary data collection methods?

• books

• telephone survey

• interview

• websites