Final Exam Review

What are the 4 P's of Marketing?

• Product, Price, Place, Promotion
• Product, Producer, Place, Price
• Price, Position, Producer, Promotion
• Place, Process, People, Price

Marketing creates, communicates, and delivers value to the firm’s chosen customers. This enables the firm to attract and keep customers. Attracting and Keeping customers drives ______ for the firm.

• Price
• Profitability
• Promotion
• Product

Josh, a market analyst for Whole Foods Market, has been gathering information about age, gender, and income for their company. Josh is gathering:

• Demographics
• Psychographics
• Geographics
• Behavioral

Which of the following is NOT characteristic of geographic market segmentation?

• Country
• Urban/Rural
• Cultural Norms
• Education

______ is an appeal to logic or reason

• Pathos
• Logos
• Ethos

This is someone who takes the initiative to start and operate a new business.

• Business Executive
• Management Team
• Chief Executive Officer
• Entrepreneur

This is the rivalry among businesses for customers. It forces companies to operate efficiently while keeping prices down and quality up.

• Industrialization
• Supply
• Competition
• Demand

_______ raises funds for a business from a large number of people.

• Investors
• Crowdfunding
• Self-Funding
• Small Business Loan

The store requires _____ employees to wear a collared shirt. ____ considered professional attire.

• its, It's
• its, Its
• it's, It's
• it's, Its

There were multiple candidate_ for the job opening. Only one stood out because of ____ skills and qualifications.

• 's, their
• 's, there
• s, their
• s, there