Intro Sports and Entertainment Marketing Exams Semester Two

Decisions about advertising, personal selling, sales promotion, and publicity used to attract potential customers

• Sales Promotions

• Product Promotion

• Promotion

• Advertising

A process that directs promotion towards consumers

• Push Policy

• Institutional Promotion

• Direct Marketing

• Pull Policy

A famous celebrity appears in a series of television advertisements for large supermarket chain.

Which form of promotion is this?

• Publicity

• Sponsorship

• Sales Promotion

• Product Endorsement

A combination, or blend, of marketing communication channels that a business uses to send its messages to customers is

• Promotional Mix

• Advertising

• Product Mix

• Selling

The promotional mix includes advertising, public relations, personal selling, and ______________.

• Sales promotion

• Entrepreneurship

• Customer service

• Customer relations

__________ promotion is used to create a favorable image for a company, advocate for change, or take a stand. 

• Direct
• Institutional
• Indirect
• Corporate

AIDA stands for: 

• Attention, Interest, Desire, Action
• Attention, Investment, Direct Mail, Advertising
• Advertising, Interest, Direct Mail, Attention
• Attention, Interest, Desire, Advancement

Promotion means -

• any form of communications that is used to persuade people to buy a company's product.

• to move from one place to another

• to place an ad

• when students advance from one level to the next

Radio, Television, and Billboards are examples of  _____________

• public relations
• sales promotion
• advertising
• personal selling

Promotion has 3 goals -

• inform, persuade or remind

• advertise, PR, promotional selling

• send, encode, receive

• inform, persuade, relate