HTC 318 QUIZ- Module 6 (Price Mix)

Amount of money charged for a product or service over a period or a specific point of time

• A. Cost

• B. Product

• C. Price

• D. Place

Amount of money spent in producing goods or services

• A. Cost

• B. Price

• C. Total Cost

• D. Variable Cost

Costs that do not change even if the quantity or voulme of production changes

• A. Fixed Costs

• B. Prime Costs

• C. Total Costs

• D. Variable Costs

The sum of a company's fixed costs and variable costs under a given level of production

• A. Fixed Cost

• B. Prime Cost

• C. Total Cost

• D. Variable Cost

Also known as mark-up pricing

• A. Break-even Pricing

• B. Cost-plus pricing

• C. Value-Based Pricing

• D. Product Line Procing

A company combines several of its products into a bundle and offers the bundle for sale at a reduced price

• A. Captive-Product Pricing

• B. Product-line Pricing

• C. Product-Bundle Pricing

• D. Optional-Product Pricing

Applicaable to firms that develop product lines rather than single products

• A. By-product Pricing

• C. Captive-product Pricing

• C. Product-line Pricing

• D. Product-bundle Pricing

Offering products that are essential to the main product itself

• A. By-product Pricing

• B. Captive-product Pricing

• C. Product Line Pricing

• D. Product-bundle Pricing

Considering the buyer's perception of the value as the main ingredient in pricing

• A. New Product Pricing Strategy

• B. Product-Mix Strategu

• C. Price-Adjustment Strategy

• D. Value-Based Strategy

Allowing a company to reduce prices to reward customers

• A. Discount Pricing

• B. Geographical Pricing

• C. Promotional Pricing

• D. Psychological Pricing