ORG22

are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships.

government policy, taxation, political stability, foreign trade, trade restrictions

national and international economic growth/decline, exchange rates, interest rates, inflation, purchasing power, employment rates, income, investment opportunities

demographics, population growth/decline, age distribution, education, cultural differences, lifestyle trends, health and welfare, career attitudes

new innovation, big data, Internet of things, automation, research, tech awareness, technological growth, skilled resources, smart phones, advanced AI, tracking, location data

weather, climate change, emissions, environmental policies, pressure from NGO's, natural disasters

court system, employment law, discrimination law, anti-trust law, trade unions, consumer protection, health & safety, copyright law, GDPR

bribery, intellectual property, reputation, business ethics/morals, confidentiality, privacy

these are the internal attributes of the organization that can contribute to the attainment of its objectives and priorities.

these are the internal attributes of the organization that can obstruct the attainment of its objectives and priorities