Market Segmentation

Explain one benefits to a travel and tourism provider of Market Segmentation

• Get to know the wants and needs of customers better. understanding more about your customers makes it easier to cater for their demands and can lead to better customer satisfaction

• Is more cost-effective the business only targets those within the targeted profile so can save costs in advertising only in specific locations where it is most likely the target market will see the adverts

• Targeting small groups of customer means that they can respond to their needs better

• Non of the mentioned points

State two types of Market Segmentation

• 1. Geographic

  2. Psychographic

• 1. Phsycographic

  2. Typographic

• 1. Demographic

  2. Basic Needs

• 1. Geographic

  2. Infographic

Lifestyle market segment is

• classified according to wants

• classified according to needs

• classified according to interests

• classified according to fashion

Define the term Market Segmentation

• A portion of the entire market that your company is targeting

• a subsection of the market that shares different characteristics

• Distributing Market based on Value for Money

• Select random customers from the market

Define the term "value for money"

• Gain customer satisfaction through excellent service

• Selling products that are of value to the customers

• Exchange rate from $ to MVR

• being satisfied with the tourism products at the price you paid for them

Income can be a variable of....

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• None of the above

Soneva Jani is more focused on Green Tourism. State how they have segmented their Market based on....

• Social Class

• Income

• Religion

• Lifestyle

Cruise ships are famous for old age couples. State how they have segmented their market based on

• Geographic

• Demographic

• Psychographic

• Typographic