
Market Segmentation
Authored by Muhuthad Ibrahim
Other
10th Grade
8 Questions
Used 8+ times

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1.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Explain one benefits to a travel and tourism provider of Market Segmentation
Get to know the wants and needs of customers better. understanding more about your customers makes it easier to cater for their demands and can lead to better customer satisfaction
Is more cost-effective the business only targets those within the targeted profile so can save costs in advertising only in specific locations where it is most likely the target market will see the adverts
Targeting small groups of customer means that they can respond to their needs better
Non of the mentioned points
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
State two types of Market Segmentation
1. Geographic
2. Psychographic
1. Phsycographic
2. Typographic
1. Demographic
2. Basic Needs
1. Geographic
2. Infographic
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Lifestyle market segment is
classified according to wants
classified according to needs
classified according to interests
classified according to fashion
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Define the term Market Segmentation
A portion of the entire market that your company is targeting
a subsection of the market that shares different characteristics
Distributing Market based on Value for Money
Select random customers from the market
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Define the term "value for money"
Gain customer satisfaction through excellent service
Selling products that are of value to the customers
Exchange rate from $ to MVR
being satisfied with the tourism products at the price you paid for them
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Income can be a variable of....
Geographic Segmentation
Psychographic Segmentation
Demographic Segmentation
None of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Soneva Jani is more focused on Green Tourism. State how they have segmented their Market based on....
Social Class
Income
Religion
Lifestyle
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