Student Media Core Vocab

an attempt to draw interest to an ad. 

• Advertising Appeal

• Rule of Thirds

• Anonymous source

• Aperture

an unnamed source.

• Aperture

• Attribution

• Anonymous source

• Banner

an attempt to draw interest to an ad.

• Advertising appeal
• Typography
• Tracking
• Stand-Up

an unnamed source.

• Tracking

• Advertising appeal

• Typography

• Anonymous Source

the lens opening that admits controlled amounts of light into a camera

• Aperture
• Anonymous Source
• Advertising appeal
• Typography

the crediting of the source of information.

• Attribution
• Aperture
• Anonymous Source
• Advertising appeal

extra video footage, sent separately or along with VNR, for use by television stations in preparing their own stories.

• B-Roll
• Attribution
• Aperture
• Anonymous Source

information that may be used by that can’t be attributed except in a general way.

• Background Information
• B-Roll
• Attribution
• Aperture

a headline that runs across the entire width of a page

• Banner
• Background Information
• B-Roll
• Attribution

the transmission of news on television or radio

• Broadcast Journalism
• Banner
• Background Information
• B-Roll