Digital Marketing

What is the major purpose of Digital Marketing?

• To increase brand awareness

• To solve problems

• To reduce advertising expenses

• To generate leads

Why do people search?

• To increase band awareness

• To solve problems and accomplish task

• To reduce advertising expenses

• To market

Which among the following factors is considered as the "king" in search engine ranking?

• Domain Authority

• Freshness

• Backlinks

• Content quality and length

What is the BERT algorithm?

• An algorithm for ranking web pages

• An algorithm for understanding search intent and context

• An algorithm for measuring domain authority

• An algorithm for generating backlinks

What is the most commonly used Search Engine?

• Bing

• Yahoo

• Google

• DuckDuckGo

Which of the following helps in reducing advertising expenses in digital marketing?

• Page Speed

• Domain Authority

• Cost Effectiveness

• Backlinks

Which of the following is not a part of Digital Marketing process?

• Retention

• Measurement

• Domain Authority

• Visibility

What does HTTPS stand for in the context of online marketing?

• Hypertext Transfer Page Speed

• Hypertest Transfer Protocol Secure

• Hypertext Transport Protocol Secure

• Hypertext Transfer Protocol Secure

What is the purpose of the conversion stage in digital marketing process?

• Increasing brand awareness

• Bringing targeted traffic

• Encouraging interaction and participation

• Turning leads into customers

Which search engine is synonymous with the term "Google it"?

• Yahoo

• Bing

• Google

• DuckDuckGo