ebusiness strategies revision

Understand individual needs , Maximize Service Quality

• Customer service management

• Online communities

• Customer Retention

• Customer Extension

Deepening the relationship with the customer through increased interaction and product transactions

• Customer Extention

• Customer Acquistion

• Customer Retention

• Customer Service

Using marketing communications to maximize conversion of potential customers to actual customers and existing customers to repeat customers

• Conversion Marketing

• Permission Marketing

• Virtual Marketing

• Sales Marketing

Customers agree to be involved in an organization’s marketing activities, usually as a result of an incentive

• Permission marketing

• Customer acquisition

• Customer retention

A customer-to-customer interaction delivered via e-mail groups, web-based discussion forums or chat

• Customer Service Management

• Sales forces automation

• e-procurement

• online communities

Uses information and communication technology to allow it to operate without clearly defined physical boundaries between different functions

• Virtual Organizations

• Customer service management

• sales automation

Target the right segment , use the right channel

• Customer segmentation

• Customer Acquisition

• Customer loyalty

Sales representatives are supported in their account management through tools to arrange and record customer visits.

• Sales force automation

• Customer Service Management

Representatives in contact centers respond to customer requests for information by using an intranet to access databases containing information on the customer, products and previous queries

• Customer Service Management

• Sales Force Automation

The electronic integration and management of all activities including purchase request, authorization, ordering, delivery and payment between a purchaser and a supplier

• SCM

• CRM

• E-Procurement