Grade 9 marketing

Use of market research is to

• know about customer preference

• collect upto date information about market

• use information for decision making

• all of the above

Which one of the following statements is true for a mass market?

• these products are usually specialised

• these products are usually sold by small businesses

• where there is a large number of sales of a product

• where there is less competition for the product

One of the claimed benefits of niche marketing is:

• it leads to high levels of output and low production costs

• marketing can be focused on a distinct part of the market

• consumer demand will always remain high

• there will be no competitors selling into the same part of the market

Which one of the following is a limitation of mass market?

• very high sales

• economies of scale is possible

• opportunities for business growth

• standardised products or services

Which business has this logo?

• British Airways

• Easyjet

• Emirates

• Ryanair

Which business has this logo?

• Amazon

• Spotify

• Netflix

• Sky

Which one of the following statement is the best definition for 'niche market'?

• the amount of goods and services that customers are willing to buy

• the special feature of a product that makes it stand out from all of its competitors

• when a business aims their product at a small segment of the market to meet a customer need that is specialised

• When a business aims their product at a very large market hoping many people will buy the product

Which business has this logo?

• BP

• Shell

• Tesco

Grade today's lesson.

• Excellent

• Very Good

• Good

• satisfactory

Which one of the following is NOT a marketing objective?

• raise awareness of a product

• reduce the number of workers

• increase revenue and profitability

• target a new market