unit 13

unit 13

University

28 Qs

quiz-placeholder

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unit 13

unit 13

Assessment

Quiz

English

University

Practice Problem

Easy

Created by

Linh Nguyễn

Used 2+ times

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28 questions

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1.

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1 min • 1 pt

A paid-for advertisement which includes editorial content; normally identified in a print magazine with the word "Advertisement" printed as a head across the top of the page to distinguish it from genuine (in theory unbiased) editorial content

2.

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1 min • 1 pt

The organization that takes care of advertising for clients.

3.

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1 min • 1 pt

A time-limited set of ads - campaigns may run across different media, and for one month or ten years, but can be categorized together as they are the execution of a central idea

4.

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1 min • 1 pt

Describing an audience by age, gender, ethnicity, or location – i.e the facts about them

5.

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1 min • 1 pt

Small, select groups representing a target audience who are paid to answer questions at the behest of a market research organization

6.

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1 min • 1 pt

The practice of paying for a branded product to be used by a character in a movie – e.g James Bond driving a BMW Z3

7.

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1 min • 1 pt

Establishing the market niche of a product - which may not be as the brand leader - and advertising to the appropriate segment of the audience

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