Week 5: Survey and Type of Variables

A survey is a method of gathering data that is based on communication with all individuals in the target population

• True
• False

Errors are common to all types of survey.

• True
• False

Asking the respondent ‘Why do you prefer to shop at David Jones?’ is an example of a structured question.

• True
• False

When a participant conceals information to avoid embarrassment, they cause a response bias in the data.

• True
• False

When a respondent tells an interviewer his income is $40K(because he is embarrassed to admit that it was $20K), it is

• nonresponse error.
• auspices bias
• social desirability bias.
• extremity bias.

Which type of bias is likely to occur when respondents are interviewed by companies that they hold in high esteem?

• Social desirability bias
• Auspices bias
• Extremity bias
• Acquiescence bias

To investigate fashion shopping habits, we conduct mall intercept interviews with female shoppers during the day, ...

• Interviewer error is likely to occur
• Data-processing error is likely to occur
• Sample-selection error is likely to occur
• Interviewer cheating is likely to occur

Which of the following statements about internet surveys is false?

• it allows researchers to sample a large audience from around the globe.
• Even with internet surveys, self-selection bias may still exist.
• It allows researchers to personalise individual messages on questionnaires.
• Respondents can be assured that personal information will remain private

Personal interviews are often anonymous.

• True
• False

Of the following survey methods, which is the most costly approach?

• Mail survey
• Telephonic interview
• Door to door personal interview
• Internet survey