Art - Logos

1. What is a logo?

• A graphic-based design

• A symbol that represents a company

• A combination of colors and shapes

• An emblem used by schools and organizations

2. Which of the following is NOT a type of logo?

• a) Picture mark

• b) Letter mark

• c) Word mark

• d) Color mark

3. Which type of logo consists of letters, usually brand initials?

• a) Picture mark

• b) Letter mark

• c) Word mark

• d) Combination mark

4. What is a combination mark logo?

• a) A logo that includes only the company name

• b) A logo that is a combination of a wordmark or lettermark and a pictorial mark

• c) A logo that consists of font inside a symbol or an icon

• d) A logo that represents government agencies

5. According to the S. A. M. U. T. Principle, what does "M" stand for?

• a) Memorable

• b) Monochrome

• c) Meaningful

• d) Modern

6. What is a key characteristic of a good logo?

• Complexity

• Unattractiveness

• Difficulty to remember

• Simplicity

7. Which principle states that a good logo should be able to work in different sizes and color variations?

• Simple

• Aesthetically pleasing

• Memorable

• Useable/versatile

8. How should a good logo be over time?

• a) It should keep reinventing itself.

• b) It should become more complex.

• c) It should go out of style.

• d) It should stand the test of time.

9. What do emblem logos typically consist of?

• a) Only text

• b) A combination of text and symbols

• c) Pictorial marks

• d) Monochrome colors

10. What role does color play in logo development?

• a) It represents the price of the product or service.

• b) It determines the size of the logo.

• c) It represents different meanings and has psychological connotations.

• d) It affects the useability of the logo.