
Year 10 Media Studies Advertisement

Quiz
•
Other
•
11th Grade
•
Hard
James McLaughlin
Used 3+ times
FREE Resource
20 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which company was responsible for developing the 'This Girl Can' campaign in conjunction with a wide range of partnership organisations?
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the purpose of the 'This Girl Can' campaign?
Breaking down the primary barrier holding women back from participating in sport – the fear of judgement
Promoting the idea that women are better at sport than men
Promoting the idea that women can be as physically active than men
Increasing the sale of sportswear by extending audience reach to include a female demographic
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which government backed organisation funds the 'This Girl Can' campaign?
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Are there any commercial aspects to the 'This Girl Can' campaign?
Yes
No
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
When researching for the 'This Girl Can' campaign, what reasons were discovered to explain why there was a gender gap when it came to sports participation?
13 million women said they would like to participate more in sport and physical activity.
Just over 6 million women were not currently active at all.
Fear of being judged was the number one barrier for most women who felt they were unable to participate in physical activity
Women were found to be worse at sports than men
Women were not interested in participating in sporting activities
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What were the outcomes of the 'This Girl Can' campaign?
1.6m women more started exercising
The number of women playing sport and being active increased faster than the number of men
Nike released a more motivational campaign called “Better for it” which also portrayed a more ‘real’ side to fitness.
Fewer women participated in sports than before
The sale of sportswear increased
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
How does the central image of the 'This Girl Can' set poster help create meaning for the target audience?
The lack of celebrity means that the woman in the advert feels familiar.
Female is in mid-30s allowing it to target women of all ages
The female has an ordinary hairstyle and clothing which allows for audience empathy
The female a celebrity that audience will recognise
The female is fashionably dressed and made up to create a role model for the audience
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