Year 10 Media Studies Advertisement

Year 10 Media Studies Advertisement

11th Grade

20 Qs

quiz-placeholder

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Year 10 Media Studies Advertisement

Year 10 Media Studies Advertisement

Assessment

Quiz

Other

11th Grade

Hard

Created by

James McLaughlin

Used 3+ times

FREE Resource

20 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which company was responsible for developing the 'This Girl Can' campaign in conjunction with a wide range of partnership organisations?

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of the 'This Girl Can' campaign?

Breaking down the primary barrier holding women back from participating in sport – the fear of judgement

Promoting the idea that women are better at sport than men

Promoting the idea that women can be as physically active than men

Increasing the sale of sportswear by extending audience reach to include a female demographic

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Which government backed organisation funds the 'This Girl Can' campaign?

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Are there any commercial aspects to the 'This Girl Can' campaign?

Yes

No

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

When researching for the 'This Girl Can' campaign, what reasons were discovered to explain why there was a gender gap when it came to sports participation?

13 million women said they would like to participate more in sport and physical activity.

Just over 6 million women were not currently active at all.

Fear of being judged was the number one barrier for most women who felt they were unable to participate in physical activity

Women were found to be worse at sports than men

Women were not interested in participating in sporting activities

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What were the outcomes of the 'This Girl Can' campaign?

1.6m women more started exercising

The number of women playing sport and being active increased faster than the number of men

Nike released a more motivational campaign called “Better for it” which also portrayed a more ‘real’ side to fitness.

Fewer women participated in sports than before

The sale of sportswear increased

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Media Image

How does the central image of the 'This Girl Can' set poster help create meaning for the target audience?

The lack of celebrity means that the woman in the advert feels familiar.

Female is in mid-30s allowing it to target women of all ages

The female has an ordinary hairstyle and clothing which allows for audience empathy

The female a celebrity that audience will recognise

The female is fashionably dressed and made up to create a role model for the audience

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