Strategic Communication Quiz

Strategic Communication Quiz

University

15 Qs

quiz-placeholder

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Strategic Communication Quiz

Strategic Communication Quiz

Assessment

Quiz

Education

University

Practice Problem

Easy

Created by

Natalie Clue

Used 8+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of strategic communication?

To entertain the audience

To create brand awareness

To convey a clear and consistent message to achieve specific objectives

To generate profit

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of strategic communication focuses on understanding the target audience?

Media planning

Audience analysis

Advertising

Creative design

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a communication plan in strategic communication?

To outline objectives, target audience, key messages, and communication channels

To schedule meetings and appointments

To analyze competitor strategies

To calculate ROI (Return on Investment)

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of strategic communication involves managing and influencing public perception?

Content creation

Internal communication

Crisis communication

Reputation management

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of stakeholder engagement in strategic communication?

To monitor competitor activities

To build relationships and gain support from key individuals or groups

To develop creative design concepts

To analyze market trends and consumer behaviour

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of strategic communication involves managing and monitoring online platforms and social media channels?

Crisis communication

Digital marketing

Digital marketing

Internal communication

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the acronym "SWOT" stand for in strategic communication?

Strategies, Weaknesses, Opportunities, Threats

Strengths, Weaknesses, Opportunities, Targets

Strengths, Weaknesses, Opportunities, Threats

Strategies, Workflows, Objectives, Tactics

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