PRODUCT ADAPTATION

Most exported consumer products are adapted in some way to suit the needs of people in different countries.

• True

• False

A(n) ________is the complex combination of tangible and intangible elements that distinguishes it from the other entities in the marketplace.

• adaptation

• product

• service

• good

The elements of products include

• Core product

• Tangible product

• Intangible product

• Augmented product

Selling the product AS IT IS in the international marketplace is called

MODIFYING the products for different countries/regions is called

The factors that affect adaptation include

• The market

• The product

• The company

• The price

___________refers to name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors.

• Brand

• Labelling

• Appearance

• Country-of-origin

Branding approaches in international market are all of these, EXCEPT;

• Translation

• Transliteration

• Transatlantic

• Transparency

Packaging serves three major functions, which are;

• protection

• promotion

• information

• user-convenience

The product as it is offered in the domestic market may not be operable in the foreign market. This is referring to ______.

• packaging

• method of operation

• labelling

• country-of-origin