Wave 60 - Acc PST D4 - Jasher

This indicates on a scale from 1 to 10 how effectively an advertiser’s customer information sent to Facebook via the Conversions API might match an event to a Facebook account.

• Event pass back quality

• Events manager

• Data sources

• Event Match Quality

What are the benefits of using a Partner during Conversions API adoption? Select all that applies.

• Full control over data customization

• Potential cost saving

• Faster and more turn key setup

• Less long term - maintenance and upkeep

What are the three ways in installing a Facebook Pixel? Select all that applies.

• Manual install

• 3rd party integration

• Email to owner

• Email instructions to developer

CAPI was developed as an answer to Apple's iOS 14.5+ App Tracking Transparency rollout.

• True

• False

How does implementing the Conversions API benefit advertisers?

• The Conversions API can help establish visibility to cookies on web browsers and ensures businesses adhere to the General Data Protection Regulation (GDPR).

• The Conversions API can bypass the data privacy limitations on the iOS14.5+ update.

• The Conversions API can help manage information directly from cookies to expand visibility.

• The Conversions API helps make data sharing more reliable providing better performance today, and prepares businesses for future changes to the ads ecosystem.

What are the different benefits of a Facebook Pixel? Select all that applies.

• Measure cross - device conversions

• Server - based tracking features

• Optimize delivery to people who are likely to take action

• Create custom audiences from website visitors.

What is the Meta Pixel ?

• A piece of code that tracks visitors to a website based on their Facebook ID.

• A piece of code that monitors an app user's engagement and what they're doing in the app.

• A Facebook based browser script that checks whether visitors commented on a post.

• A cookies that tracks a user's browser and determines whether they've previously visited a competitors's website.

Advertiser will be able to switch on the Value optimization for Purchase event during the setup for AEM. How many slots will be taken instantly once the purchase will be activated?

• 2

• 4

• 6

• 8

An Advertiser wants to create a campaign targeting people who had an item in their cart, but didn’t purchase it within the last week. How can they set up this targeting?

• By creating a Custom Audience made up of people who triggered the “Added to Cart But Left Page” event on the Facebook Pixel

• 
  By creating a Custom Audience made up of people who visit the website in the last 90 days.

• By creating a Custom Audience made up of people who visit the website in the last 30 days.

• By creating a Custom Audience made up of people who added an item to their cart within the last week, and then manually comparing that audience to their last sales record.

The ____________ allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events

• Custom events

• Conversion API

• Aggregated Event Measurement

• Meta Pixel