B2 4.1 Vocab & Pronunciation

Vocabulary: Digital business and technology
Choose the correct option to complete the sentences.

We've bought a new project management _____ and it's helping us to stay on schedule.

• person

• disruptor

• tool

Vocabulary: Digital business and technology
Choose the correct option to complete the sentences.

We don't store much information on our computers because we keep it in the _____ .

• cloud

• personality

• visualisation

Vocabulary: Digital business and technology
Choose the correct option to complete the sentences.

We're using a digital marketing _____ to handle online advertising sales.

• prediction

• platform

• innovator

Vocabulary: Digital business and technology
Choose the correct option to complete the sentences.

We use data _____ to try to learn more about our customers.

• predictable

• irritating

• mining

Vocabulary: Digital business and technology
Choose the correct option to complete the sentences.

You will find all of the information you asked for in yesterday's data _____ .

•  dump

• personal

• predictive

Vocabulary: Digital business and technology
Choose the correct option to complete the sentences.

The new website is more successful, because we're seeing a 10 percent increase
in _____ .

• innovator

• conversion

• analysis

Vocabulary: Word building – verbs, nouns and adjectives
Complete the definitions using the words below.

a

b

c

d

e

f

personalisation

irritating

visual

prediction

convert

analyse

Vocabulary: Word building – verbs, nouns and adjectives
Choose the correct option.

They didn't see it coming

(a)   technology approaches a problem in an industry or sector from a completely new angle. It brings some kind of ​ (b)   to a business that has an established way of doing things. The mobile phone industry didn't ​ (c)   Apple's launch of the iPhone, and not even Apple ​ (d)  

 

the product's early success.

• Disruptive
• innovation
• anticipate
• predicted
• Disruptor
• innovate
• anticipation
• predictive

Vocabulary: Word building – verbs, nouns and adjectives
Choose the correct option.

They didn't see it coming

... When Apple launched the iPhone in 2007, no one thought that more than a billion of the handsets would be sold in the next ten years, creating huge ​ (a)   in the mobile phone business. Initially, this was just an ​ (b)   to mobile phone rival Blackberry, but the iPhone eventually brought Blackberry down to a 0 percent market share in 2016, an outcome that pre-iPhone ​ (c)   hadn't seen coming.

• disruption
• irritation
• analysts
• disrupt
• irritated
• analytics

Record an audio and say these words.

2 min audio