How could the target audience of 18 to 30-year-olds who are serious about their health and fitness influence the content of a company promotional campaign?

• By using generic messaging and visuals that appeal to a wide range of audiences.

• By focusing on older adults who are less concerned about their health.

• By featuring individuals from the same age group engaging in active and fitness-oriented activities.

• By showcasing the latest fashion trends unrelated to health and fitness.

What are two advantages of using an online survey to gather research information about the likely success of the a new TV advert

• Wide reach and convenience, allowing access to a diverse audience quickly.

• Ability to conduct face-to-face interactions for responses.

• Lower costs associated with printing, postage, and interviewer fees.

• Enhanced data visualisation tools for manual data entry and analysis.

What are two possible disadvantages of using online surveys?

• The answers may not represent everyone because not everyone has access to the internet.

• It's harder to ask follow-up questions or get more information from the respondents.

• Wide reach and convenience for respondents.

• Cost-effectiveness of creating and distributing online surveys

What are two appropriate media sectors, other than digital publishing, that could be used for the promotional campaign?

• Television Broadcasting

• Radio Broadcasting

• Print Advertising

• Outdoor Advertising

What roles are responsible for creating engaging text for printed advertisements ? (Select all that apply)

• 1. Copywriter

• 1. Creative Director

• 1. Graphic Designer

• 3. Human Resources Manager

What law makes organisations look after your personal data properly?

• Data Privacy Act
• Data Protection Act
• Data Protection Law
• Data Privacy Law

Organisations storing your data must...

• Keep it up to date
• Keep it for no longer than 5 years after your death
• Ask for more data than required
• Wait for you to contact them to ensure its accurate

Data must be stored...

• On a single CD
• With a password 6 characters long
• On a USB
• Securely

How many principles does the Data Protection Act have?

• 8
• 7
• 9
• 6

The Data Protection Act 2018 gives data subjects the right to erasure. How long do businesses have to comply with an erasure request?

• One week

• Two weeks

• One month

• Two months