ch9 digital maraketing

0. ‘pay per click’, a term often used instead of paid search

• PPC

• SEM

• Bid

search engine marketing

• PPC

• SEM

• Bid

an auction-style bid price for an advert’s ranking.

• PPC

• SEM

• Bid

the amount paid for every click on your ad

• CPC

• Match type

• Quality score

• Day parting

the way your keyword is matched to the phrase searched for

• CPC

• Match type

• Quality score

• Day parting

a formula that Google use to determine ad quality.

• CPC

• Match type

• Quality score

• Day parting

tailoring your campaign to days and times.

• CPC

• Match type

• Quality score

• Day parting

Whoever ‘owns’ that keyword gets their ad placed in the highest search results.

• TRUE

• FALES

The bidder pays for click or not clic their ad receives

• TRUE

• FALES

It is difficult to setup a paid search campaign, but can't quickly drain marketing budgets

• TRUE

• FALES