Which permission set is required to setup an External Activation Platform?

Customer Data Platform Data Aware Specialist

Customer Data Platform Marketing Manager

Customer Data Platform Marketing Specialist

Where are you allowed to select/deselect Account fields and update the Field Label and Field API Name for a Data Stream?

On the Account Schema Review dialog page

Within the Data Bundle Configuration Detail page

Select the two statements that are benefits or features of the standard data model.

It's a canonical data model, because it prepares a list of objects, fields, metadata, and relationships to ensure consistency across applications and business processes.

It includes default data mappings for various Salesforce cloud products.

If well-planned, it fuels harmonization by mapping the ingested data in alignment with the Master Data Management (MDM) system.

Extensive customization of it is encouraged for segmentation, insights, and coverage gaps.

What are the two main objectives when inspecting field-level data?

Identify the relationship between records and identify unique primary keys.

Establish what data identifies individuals uniquely.

Create subscriber key values by using formula fields.

Transpose data so that duplicate emails are unique.

Which two statements are true about configuring relationships?

Ensure all objects are tied back directly or indirectly to an entity that will be used in segmentation.

Use a graph to identify orphan objects when the relationships haven't been configured yet.

Setting cardinality value is optional if it isn't an Individual object.

Configure relationship mapping by clicking the add button from the Data Model tab.

Identify the activities possible on the Data Explorer.

Display up to 50 records and 20 attributes.

What is the purpose of Data Explorer? (choose all that apply)

To enable validation of the configured mappings for DMOs

To inspect initial values and validate formula fields for DOs

To view over 250 records and 25 attributes

How is the Individual Object referenced in other DMOs within a data model?

Via Party Identification Obiect

Why should a cardinality setting of 1:M be set for objects such as Contact Point Phone, Email, or Party Identification?

Allows a relationship to multiple records

Is the default field for all relationship definitions

Requires the same cardinality as the Individual object

Allows a relationship to multiple objects

What do you do when datasets have fields that align to one DMO and another portion aligns to another DMO?

Transpose the single records to multiple records

Match Rules rules can make use of _________ and _________ attributes mapped to the data model.

unified individual and unified contact

The unification process recognizes and matches data belonging to individual humans. Which of the following is the end result of this process?

The matched data appears as records mapped to Individual Data Model Objects (DMO).

This data produces a map allowing your organization to pinpoint all its customers' locations.

This data produces a map allowing your organization to pinpoint all its customers' locations at any given point in time.

The matched data creates within Marketing Cloud a separate object for each piece of data from customers.

Which of the following represents the correct order of the steps of the Identity Resolution process?

Profile data across data sources, configure match rules, configure reconciliation rules, validate results

Configure match rules, configure reconciliation rules, validate results, profile data across data source

Configure match rules, validate results, configure reconciliation rules, profile data across data sources

Configure reconciliation rules, configure match rules, profile data across data sources, validate results

Which of the following are true of match rules? Choose three.

They make use of most standard and custom attributes mapped to the data model.

They produce a record called Unified Individual.

They establish criteria for relating source Individual records to each other.

They can only be used with standard attributes mapped to the data model.

Which of the following are true of anonymous profiles? Choose two.

Once at least one known individual profile is matched with an anonymous record, that record will be marked as known going forward.

They're excluded from the known profile utilization consumption.

For anonymous profiles to be counted correctly, the value of the Is Anonymous field must be set to 0.

Which of the following are true of match rules? Choose three.

They establish criteria for relating source Individual records to each other.

They produce a record called Unified Individual.

They make use of most standard and custom attributes mapped to the data model.

They can only be used with standard attributes mapped to the data model.

Which two statements best describe the function of Insights?

Calculated Insights extract data from stored data, and Streaming Insights extract streaming data.

Both types of Insights define metrics from Data Cloud data.

Streaming Insights extract data from stored data, and Calculated Insights extract streaming data.

An example of an Insight is a customer record.

Why would a marketer use Calculated Insights? Choose two.

To define and calculate multi-dimensional metrics

To enhance data by extracting additional insights

To create a guide for working with data

To sort the target market into logical groups

Identify three accurate tips for creating Calculated Insights using SQL

Measures and Dimensions must end with ___C.

In Data Cloud, timestamps are stored in UTC.

CIs can be executed immediately.

At a minimum, there must be two measures.

Both numeric and non-numeric measures are possible.

DataCloud1

Authored by Michael Cain

Professional Development

Used 6+ times

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MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which Permission Set manages the overall segmentation strategy and identifies the target campaigns?

IT Manager

Marketing manager

Data-aware specialist

Marketing specialist

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which tab in the navigation manages the data coming into Data Cloud?

Segments

Data streams

Activation

Data model

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What must the Admin user do first when setting up users in Data Cloud?

Assign permission sets

Setup each user as an admin

Create profiles for each user role

Configure data sources

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which of the following reflects the correct order of the Data Cloud Setup process flow?

Configure Admin user, provision and complete Data Cloud setup, configure additional users & permissions, and connect to relevant

Salesforce Clouds

Connect to relevant Salesforce Clouds, provision and complete Data Cloud setup, configure Admin user, and configure additional users and permissions

Provision and complete Data Cloud setup, connect to relevant Salesforce Clouds, and configure Admin user

Configure additional users and permissions, configure Admin user, provision and complete Data Cloud setup, and Connect to relevant

Salesforce Clouds

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which connection can a Data Aware Specialist setup to ingest data from without
needing the Admin to explicitly setup the connection?

Google Cloud Storage

B2C Commerce

Amazon S3

Salesforce CRM

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

When using the GCS Connector, how frequently is data from Google Cloud Storage
synchronized with Data Cloud?

Every 15 minutes

Every 1 hour

Every 12 hours

Every 24 hours

MULTIPLE SELECT QUESTION

5 mins • 1 pt

What 2 scenarios would you recommend when provisioning Data Cloud in an existing CRM Data Org?

Existing CRM Data Org has been highly customized

Customer data is housed in a single Salesforce Org

Customer is using Loyalty Management and Promotions

Customer has a need to connect multiple CRM Orgs

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DataCloud1

Which Permission Set manages the overall segmentation strategy and identifies the target campaigns?

Which tab in the navigation manages the data coming into Data Cloud?

What must the Admin user do first when setting up users in Data Cloud?

Which of the following reflects the correct order of the Data Cloud Setup process flow?

Which connection can a Data Aware Specialist setup to ingest data from withoutneeding the Admin to explicitly setup the connection?

When using the GCS Connector, how frequently is data from Google Cloud Storagesynchronized with Data Cloud?

What 2 scenarios would you recommend when provisioning Data Cloud in an existing CRM Data Org?

Which permission set is required to setup an External Activation Platform?

Where are you allowed to select/deselect Account fields and update the FieldLabel and Field API Name for a Data Stream?

Access all questions and much more by creating a free account

Popular Resources on Wayground

Discover more resources for Professional Development

Which connection can a Data Aware Specialist setup to ingest data from without
needing the Admin to explicitly setup the connection?

When using the GCS Connector, how frequently is data from Google Cloud Storage
synchronized with Data Cloud?

Where are you allowed to select/deselect Account fields and update the Field
Label and Field API Name for a Data Stream?