MSI Academy: SBCC - quiz time!

1)      What does SBCC stand for?

• Socio-behavioural core constructs

• Social and behaviour change communication

• Standard behavioural core communication

• Something beautiful candidly communicated

True or False: Most of our communication to communities is done by MSI staff members?

• True

• False

Answer explanation

Most of our mobilisers are in fact paid for temporary work (e.g. stipend for days worked) and/or work with us voluntarily as part of their role as a government health promoter.  The full-time MSI staff do some activities but also do a lot of coordination with other community health workers.

What is the final stage in behaviour change based on MSI’s framework?

• Intention

• Advocacy

• Continuation

• Use

True or false: We can’t say we are using Human Centred Design unless we are involving expensive expert agency support.

• True

• False

Answer explanation

HCD is just a methodology for ensuring a user-centred approach to the design and roll-out of approaches.  We have now done this successfully in several countries with no external support, keeping costs minimal.

Which of these is not a key element of a sustainable demand strategy?

• Training and empowering healthcare workers to provide quality SRH services

• Building the capacity of government CHWs

• Working with national and community-based partners to help them integrate SRH into their work

• Understanding the social norms that inhibit SRH access

In 2022, what % of our clients heard about us from a community mobiliser (across all channels)?

• 40%

• 27%

• 51%

• 13%

As a referral source, compared to government health providers, community mobilisers tend to reach people who are:

• Older and more educated

• Younger and more educated

• Older and less educated

• Younger and less educated

True or False: The main objective of MSI field-teams engaging with community leaders is to obtain permission to work in a community.

• True

• False

Answer explanation

False: MSI uses a range of strategies to engage community leaders of different profiles and the impact of these efforts is much broader than just gaining community entry. Different leader profiles provide valuable insights into our target groups in different contexts and they are often ‘reference groups’ for key social norms, so turning them into SRH champions (which we do very well) is an effective way to shift negative norms.

Which of the following is not considered a key way to engage men in SRH?

• As users

• As partners

• As decision makers

• As agents of change