INTERNATIONAL MARKETING CHANNEL

INTERNATIONAL MARKETING CHANNEL

University

15 Qs

quiz-placeholder

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INTERNATIONAL MARKETING CHANNEL

INTERNATIONAL MARKETING CHANNEL

Assessment

Quiz

Social Studies

University

Practice Problem

Medium

Created by

Mahjabin Yusof

Used 26+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A distribution channel is the network of _______ through which a good or service passes until it reaches the _________.

businesses:

intermediaries

intermediaries; end consumer

end consumer; intermediaries

end consumer; businesses

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Distribution channels can be short or long, and depend on the number of intermediaries required to deliver a product or service.

TRUE

FALSE

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The THREE (3) types of channel of distribution structures include;

Export-oriented Distribution Structure

Import-oriented Distribution Structure

Japanese Distribution Structure

Trends: Traditional to Modern Structure

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Import-oriented distribution structure is also known as the traditional structure.

TRUE

FALSE

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

In the ________ distribution structure, there are many small middlemen dealing with many small retailers.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The Internet may be the most important trend affecting distribution.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

__________is an industry term referring to the integration of online and offline shopping experiences.

Digital Retail

Virtual Reality

Augmented Reality

New Retail

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