INTERNATIONAL MARKETING CHANNEL

A distribution channel is the network of _______ through which a good or service passes until it reaches the _________.

• businesses:

  intermediaries

• intermediaries; end consumer

• end consumer; intermediaries

• end consumer; businesses

Distribution channels can be short or long, and depend on the number of intermediaries required to deliver a product or service.

• TRUE

• FALSE

The THREE (3) types of channel of distribution structures include;

• Export-oriented Distribution Structure

• Import-oriented Distribution Structure

• Japanese Distribution Structure

• Trends: Traditional to Modern Structure

Import-oriented distribution structure is also known as the traditional structure.

• TRUE

• FALSE

In the (a)   distribution structure, there are many small middlemen dealing with many small retailers.

The Internet may be the most important trend affecting distribution.

• TRUE

• FALSE

__________is an industry term referring to the integration of online and offline shopping experiences.

• Digital Retail

• Virtual Reality

• Augmented Reality

• New Retail

New Retail combines both offline and online shopping experience. The example of New Retail is __________.

• Amazon Go

• Shopee

• Go Shop TV Channel

These are the positive impacts of e-commerce on international distribution system, EXCEPT;

•  Reduces procurement costs

• Allows better supply-chain management

• Privacy and security

•  Makes possible tighter inventory control

It refers to a foreign company having exclusive rights to distribute a company’s product in the foreign market or specific area.

• Foreign Distributor

• Foreign Retailer

• Export Broker

• Resident Buyer