INTERNATIONAL MARKETING CHANNEL
Authored by Mahjabin Yusof
Social Studies
University
Used 32+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A distribution channel is the network of _______ through which a good or service passes until it reaches the _________.
businesses:
intermediaries
intermediaries; end consumer
end consumer; intermediaries
end consumer; businesses
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Distribution channels can be short or long, and depend on the number of intermediaries required to deliver a product or service.
TRUE
FALSE
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The THREE (3) types of channel of distribution structures include;
Export-oriented Distribution Structure
Import-oriented Distribution Structure
Japanese Distribution Structure
Trends: Traditional to Modern Structure
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Import-oriented distribution structure is also known as the traditional structure.
TRUE
FALSE
5.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
In the (a) distribution structure, there are many small middlemen dealing with many small retailers.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Internet may be the most important trend affecting distribution.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________is an industry term referring to the integration of online and offline shopping experiences.
Digital Retail
Virtual Reality
Augmented Reality
New Retail
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