CTG - Marketing

Based on this UTM, which source & campaign does this lead/oppty come from?

https://obt.zenyum.com/sg-en/intro/?utm_source=Instagram&utm_medium=influencer&utm_campaign=leonlee&text=#/

• Instagram, LeonLee

• Instagram, Influencer

• Influencer, LeonLee

• Obt, LeonLee

Answer explanation

Randall will now share how to decipher the UTM.

https://obt.zenyum.com/sg-en/intro/?

utm_source=Instagram&

utm_medium=influencer&

utm_campaign=leonlee&text=#/

Information is also available in the Salesforce under the lead/oppty account.

How many KOL smiles are we transforming right now?

• 54

• 83

• 124

• 202

Answer explanation

How many KOL smiles are we transforming right now?

What is the ideal time for posting on Instagram in Singapore?

• 8am to 8pm

• 12pm and 12am

• 9am to 6pm

• Varies for each individual

Answer explanation

In general, the best times to post on Instagram in Singapore are: Weekdays from 9am to 11am and from 2pm to 5pm.

For Zenyum, our optimal posting time is 5-11pm.

The tier of an influencer is determined by the number of followers they have. If an influencer has 10k-50K followers, what tier will they belong to?

• Nano

• Mid Tier

• Micro

• Mega

Answer explanation

Micro-influencers are perceived as 'people like us.' The familiarity factor makes them less of a celebrity and more of a friend. Their close connection with their followers in the comment section allows for deeper engagement, and their advice is considered more trustworthy compared to well-known celebrities.

What is the main call-to-action (CTA) in Zenyum's marketing campaigns?

• Take your Free Smile Assessment today!

• Follow us on @Zenyum.sg

• Sign up for your Zenyum Invisible Treatment now!

• Refer a friend and receive a discount

Answer explanation

All 4 can be our CTA however our main CTA is to drive our audience to take our FREE Smile Assessment.

When is our Jewel roadshow happening?

• 1-7 Jul

• 3-9 Jul

• 22 Jun - 28 Jun

• 29 Jun - 5 Jul

Answer explanation

Happening next Thurs 29 Jun to 5 Jul! Do drop by to show us some LOVE! 💙