CHAPTER 7

What event marked the beginning of e-commerce?

• A) The first product sold online.

• B)   The first domain name registered.

• C)   The first e-mail sent.

• D)  The first paid advertisements placed on a Web site.

• E)   The first product advertised online.

Based on your reading of the chapter, e-commerce is

• A) still in a revolutionary phase.

• B)   widely accepted by consumers, although technology is still quickly chag.ngin

• C)   not yet fully accepted by consumers, although much of its driving technology is firmly in place.

• D)  well entrenched as a form of modern commerce.

• E)   declining as users lose interest.

3) A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

• A) exchange.

• B)   marketspace.

• C)   online marketplace.

• D)  e-hub.

• E)   net marketplace.

4) Recent developments in e-commerce include all of the following except

• A) small businesses continue to flood the e-commerce marketplace.

• B)   social networking sites become a new platform for e-commerce.

• C)   Internet-based models of computing, such as smartphone apps.

• D)  the online demographic of shoppers broadens to match that of ordinary shoppers.

• E)   social sharing e-commerce sites extend the market creator business model.

5) What standards are referred to when discussing universal standards as a unique feature of ecommerce?

• A)  Internet technology standards

• B)   common spoken and written languages

• C)   universal measuring standard

• D)  universal advertising and media format standards

• E)   EDI standards

6) All of the following are unique features of e-commerce technology, except

• A) personalization/customization.

• B)   interactivity.

• C)   universality.

• D)  richness.

• C) global reach.

7) The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

• A)  ubiquity.

• B)   personalization/customization.

• C)   richness.

• D)  interactivity.

• E)   information density.

8) The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

• A)  ubiquity.

• B)   personalization/customization.

• C)   richness.

• D)  interactivity.

• E)   social technology.

9) The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

• A)  information density.

• B)   richness.

• C)   customization.

• D)  interactivity.

• E) global reach.

10) The effort required to locate a suitable product is called

• A) price discrimination.

• B)   search costs.

• C)   menu costs.

• D)  shopping costs.

• E) location costs.