Standardization of WeChat OA

What is the average attention span of an internet user in seconds?

• 20

• 8

• 15

• 30

How many times does the average person touch their phone in a day?

• 100

• 500

• 2600

• 1000

What was the first-ever banner ad on the Internet?

• Coca Cola

• Apple

• Google

• AT&T

Answer explanation

The first-ever banner ad on the internet was by AT&T and appeared on the website HotWired in 1994. About 44 percent of the people who saw it actually clicked on it.

What's a superpower WeChat Official Accounts have?

• Teleportation

• Predicting the future

• Tailoring a welcome party for each new follower

• Cooking your dinner

What percentage of the unsubscribed followers were "old fans" in the education industry in 2022?

• 25%

• 33%

• 51.89%

• 60%

What's the most common time of the day for people to check their emails?

• Morning

• Afternoon

• Evening

• Night

What was the life cycle of education WeChat Official Account fans in 2022?

• 100 days

• 150 days

• 200 days

• 234 days

What key feature was expanded for WeChat's PC version in 2022?

• Livestreaming

• Channels （视频号）

• Improved Search Function

• Personalized Advertisements

What key areas should education companies focus on to keep their fans active and engaged in 2023?

• Only focus on new fans

• Regularly organize activities, improve content quality, and collect valid information from existing followers

• Ignore inactive followers

• Discard existing followers

What type of content performed best for education companies on WeChat Official Accounts in 2022?

• Infographic content

• Event-related content

• Brand boasting

• Professional content