AC2.2 Evaluate media used in campaigns

What is NOT an advantage of using blogs in a campaign?

• They allow people to express their views and opinions
• They are free of charge
• They have a limited audience
• They can contain video links and links to another website

What is a NOT benefit of using leaflets in a campaign?

• They can include a lot of information
• They are easily ignored or thrown away
• They contain contact numbers or links to social media
• They reach a wide audience

What is a disadvantage of TV advertising in a campaign?

• It can be extremely expensive to produce
• It can reach a wide audience during prime-time slots
• It can make issues more memorable for the audience
• It can engage younger viewers

What is NOT an advantage of public events in a campaign?

• They may be shown on a news programme
• They require funding before the event
• They generate public support and interest
• They can include a well-known celebrity

What is a weakness of public appearances in a campaign?

• Some people may be reluctant to appear and speak
• They generate interest and a following
• They provide informative and true information

What is a weakness of using merchandise in a campaign?

• It contains the image linked to the campaign
• It encourages others to wear the merchandise
• It doesn't requires initial capital to initiate production
• Insufficient people may purchase the items

What is a potential risk of using social networking in a campaign?

• It raises awareness in a short space of time
• It is cost-effective
• It allows for quick spread of videos and information
• Hackers can alter information on network pages

What is a limitation of using blogs in a campaign?

• They are accessible to all
• They reach a specialist audience
• They provide up-to-date information and statistics
• They can be time-consuming to maintain

What is a disadvantage of public events in a campaign?

• Less people may turn up than expected
• They may be shown on a news programme
• They require funding before the event
• There is high risk of a loss of money