AC3.2 Design materials for a campaign

What should be considered when designing materials to capture the audience's attention?

• Use of images or accentuating features
• Amount of information
• Layout/structure of similar items
• All of the above

What should be considered when choosing an image or feature for the campaign materials?

• Whether the image realistic
• Whether the image captures attention
• Whether the image is attractive
• Whether the image is intricate

What is the purpose of using persuasive language in the campaign materials?

• To encourage the audience to act or bring about change
• To explain all of the reasons for the campaign
• To create confusion
• To provide a very detailed message

What type of language should be used in the campaign materials?

• Persuasive language
• Direct language
• Emotional language
• All of the above

What should be included in the materials to promote action?

• Verbs directing people to act
• Statistics
• Historical context
• All of the above

Why is it important to consider the target audience when designing materials?

• To get people outside of your target audience involved in the campaign
• To create confusion
• To ensure the materials are relatable and understandable
• To target a different audience

What should be considered for consistency in campaign materials?

• Use of the same images, campaign logo, and coloring
• Changing designs for variety
• Using different fonts and layouts
• All of the above