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Customer Management - One

Authored by Ifeanyi Enukorah

Life Skills

Professional Development

Used 2+ times

Customer Management - One
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43 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What helps an organisation to build trust and loyalty with its customers?

a. A high volume of customers.
b. The quantity of products or services offered.
c. The ability to engage specific customers or segments in a way that optimises their satisfaction and develops a relationship of trust and loyalty.
d. A deep understanding of the market trends.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following best describes the concept of customer management?

a. It's solely about managing relationships with customers.
b. It involves aligning relationships with customers, the organisation, and its people according to its business strategy and model.
c. It's about managing the organisation's business model and strategy.
d. It's about managing the people within an organisation.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a key requirement for a bank that chooses a customer-centric business model?

a. It should focus solely on the needs of its people
b. It should focus only on the needs of its customers
c. It should align its marketing strategy with its business model
d. It should align the management of relationships between the bank, its people, and customers with its chosen strategy and business model.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the role of proposition managers in a bank?

a. They manage the bank's financial portfolio
b. They own and manage the bank's infrastructure
c. They develop and manage the bank's propositions to realise customer's dreams, solve their problems, or help them get a job done
d. They work solely on the growth of the bank's employees

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What could be a possible consequence if a proposition manager fails to empathise with their customer portfolio?

a. The manager might develop a proposition that customers don't want to buy and use, resulting in losing customers and their value
b. The bank might expand its customer base
c. The manager might enhance the bank's product portfolio
d. The bank might receive more investment

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does the job of a proposition manager in a bank include?

a. Managing the bank's financial portfolio
b. Organising and controlling the bank's infrastructure
c. Developing and managing the bank's propositions to meet customer's needs, which include the products and services they need and how these are delivered and managed by the customer
d. Exclusively focusing on employee growth within the bank

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

How does customer management affect an organisation?

a. It determines the company's ability to hire valuable employees.
b. It defines the company's ability to gain, grow, and keep valuable customers.
c. It influences only the growth rate of the company.
d. It has no effect on the company's customer base.

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