Primary data is...

• information a person has collected themselves

• information that is the most important

• information that is the most reliable

• information that is the most up to date

The theory that our behaviour changes when we know we are being watched is known as...

• The Hyper effect

• The Horton Effect

• The Hawthorne effect

• The Highway effect

Second Hand research gathered by others is known as what?

• Second hand data

• secondary data

• supplementary data

• significant data

Which of these is an example of a research method that produces primary data?

• Interview

• Book

• Journals

• Newspaper

Which of these are examples of secondary data?

• Personal Observation

• Official data gathered by the Government, eg. Census

• Diaries

• Interviews held by the person conducting the study

In depth written data that comes from unstructured interviews or observations and often contains opinions and facts is known as what?

• Quantitative data

• Qualitative data

• Cross section study

• Content analysis

Quantitative data refers to what?

• opinion based

• open questions

• statistics and numbers

• descriptive

What are 2 examples of qualitative data?

• statistical

• open questions

• unstructured interview

• closed questions

What are two examples of quantitative data?

• statistical

• in depth

• valid

• random sample

The term 'longitudinal study' means...

• Studying different cultural groups

• Studying norms and values globally

• Studying a group over a long period of time

• Studying a group's social interactions over 2 weeks