TATA MOTORS CASE QUIZ

Tata Motors partnered with which luxury lifestyle experiential platform to showcase its Tata Nexon electric SUV?

• Godrej L'Affaire

• Maruti Nexon Experience

• Mahindra Lifestyle

• Tata Electric Drive Expo

What was the focus of Tata Motors' marketing strategy?

• Word-of-mouth and referrals

• Online advertising campaigns

• Television commercials

• Social media contests

Where was the Tata Nexon EV virtual demo setup installed?

• Tata Motors headquarters

• Godrej One in Vikhroli, Mumbai

• Select Tata Croma stores in Mumbai, Delhi, and Bengaluru

• Godrej L'Affaire experience zone

What technology does the Tata Nexon EV use?

• Ziptron technology

• Hybrid technology

• Solar-powered technology

• Fuel cell technology

In December 2020, Tata Motors' passenger vehicle segment showed growth compared to which other automakers?

• Maruti and Mahindra

• Mahindra and Godrej

• Mahindra and Maruti

• Maruti and Godrej

Which Tata Motors' range is being supported by a continuous ramp-up of supplies?

• New Horizon

• Next-Gen

• New Forever

• Future Driven

Which three models contributed significantly to Tata Motors' growth in the passenger vehicle segment?

• Tiago, Tigor, and Nexon

• Nexon, Harrier, and Altroz

• Tiago, Altroz, and Nexon

• Harrier, Altroz, and Tigor

What has been Tata Motors' strategy regarding its product portfolio?

• Discontinuing products that were not doing well

• Focusing on high-end luxury vehicles

• Increasing prices of existing models

• Collaborating with international brands

How has Tata Motors capitalized on the "vocal for local" sentiment?

• By promoting imported vehicles

• By launching digital campaigns

• By partnering with foreign manufacturers

• By discontinuing local production

What is Tata Motors' mid to long-term vision?

• To become the leading automaker in India

• To achieve a double-digit market share and the third position

• To focus on international markets

• To introduce a wide range of electric vehicles