SWOT Analysis

What is the main purpose of SWOT analysis?

• To identify areas of interest in a business idea

• To identify weaknesses and threats in a marketing plan

• To make major strategic decisions

• To identify strategies in a business plan

What SWOT heading encompasses external forces that could potentially impact your business?

• Strengths

• Weaknesses

• Opportunities

• Threats

What SWOT heading includes advantages and disadvantages of a business?

• Strengths

• Weaknesses

• Opportunities

• Threats

Why is an awareness of SWOT vital for a business?

• It allows organizations to capitalize on emerging trends

• It allows organizations to use their strengths to manage their weaknesses

• It allows organizations to plan for future growth

• All of the above

When should a SWOT analysis be considered?

• At the start of a project

• During the project

• At the end of the project

• All of the above

Simple rule for successful SWOT analysis - be specific, avoid grey areas!

• True

• False

• Maybe

• I don't know

The external factors evaluated in SWOT analysis are _____ and _____.

• 1. Opportunities; threats

• 1. Strengths; weaknesses

• 1. Environment; culture

• 1. Employees; financial status