Review unit 8_Lesson 1_ETO201

We……………….to have the new product on the market next year.

• hope

• gear

• let

• use

A questionnaire in each room ………………guests make comments on the room.

• lets

• asks

• gears

• hopes

We’ve decided to…………….the hotel to business tourism.

• gear

• let

• make

• hope

If you………………experts do your marketing, you will get better results.

• hope

• mind

• let

• wish

The company is facing strong……….. in the market.

• compete

• competition

• competing

• competitive

They had to conduct a…….., then advertise the product.

• market research

• research market

• research marketing

• market researching

……… refers to good points of the product you want to market.

• Strengths

• Weaknesses

• Opportunities

• Threats

……… tells companies their customers’ ages, income levels, interests, needs, satisfaction with current products, etc.

• Price policy

• SWOT analysis

• market research

……….are the ways a business can expand or improve its services.

• Strengths

• Weaknesses

• Opportunities

• Threats

If a competitor offers a holiday very similar to one you sell, but at a lower price, this is………

• Strengths

• Weaknesses

• Opportunities

• Threats