MKT309m _ Quizz 1

What are the four elements you must consider when designing your research ?

• The why, when, what and how

• The why, when, what and who

• The when, what, how and who

• The why, what, how and who

You have been asked to review the performance of your video campaigns and report on the number of organic video views accrued. What Google Ads column will show you these metrics?
Choose ONE of the following:

• Earned subscribers

• Earned shares

• Earned views

• View percentage

Say's Law, which encapsulates the concept of product orientation, can be summarised as:

• Supply creates its own demand

• If you build it, they will come

• The customer can have any color, as long as it's black

• The customer is at the centre of the business process

The first step to knowing your customers is to learn as much about your customers and potential customers as is:

• Sustainable

• Practical

• Set goal

• Possible

What are the four basic types of data held in CRM systems?

• Descriptive, primitive, numeric and qualitative data

• Descriptive, identity, quantitative and qualitative data

• Primitive, numeric, qualitative and discrete data

• Qualitative, quantitative, continuous and discrete data

What is the problem with relying heavily on transactional information?

• It focuses on past buying activity and consequently ignores information that could help you understand your customers and evaluate your relationship

• It is hard to differentiate what is accurate and what is not leading to decisions that do not always reflect the current situation

• It measures financial value, not social value

• It is expensive to monitor

In the digital age, marketing is no longer about differentiation.

• True

• False

During the 2015 Super Bowl, what did people have to do in order to be in the running to win a new Volvo?

• Follow the official Volvo account on Twitter during the Superbowl and mention them in a Tweet

• Tweet the name of the person they wanted to win a Volvo using their hashtags during any Lexus or Mercedes Benz ads aired during the Superbowl

• Tweet the name of the person they wanted to win a Volvo using their hashtags during any point of the Super Bowl

• Tweet the name of the person they wanted to win a new Volvo using their hashtags during any car commercial aired during the Superbowl

Which of the following have the potential to be included in big data? Tick all the apply:

• Information within personal devices

• Deleted information

• Offline data storage

• Personal health information

Gartner's original 3 Vs of Big Data were:

• Volume, Veracity and Variety

• Value, Velocity and Viscosity

• Volume, Velocity and Variety

• Value, Virality and Viscosity