Lesson 3

If we offer a special discount, customers are

• more likely to make a purchase

• less likely to make a purchase

• may or may not make a purchase

If our social media campaign goes viral, it will

• decrease brand visibility significantly

• have no impact on brand visibility

• increase brand visibility significantly

_______ we address customer complaints promptly, it can harm our brand reputation.

• Unless

• If

• Whether

• As long as

_______ the market research shows a high demand for our new product, we will proceed with production

• Unless

• If

• Although

______ the website is user-friendly and visually appealing, it enhances customer engagement.

• As long as

• Unless

• Though

We may lose market share to competitors ______ we adapt to changing consumer trends

• whether

• as long as

• unless

• if

If our email marketing strategy is effective, it can

• decrease conversion rates

• have no impact on conversion rates

• improve conversion rates

If we fail to deliver products on time, customers may

• gain trust in our brand

• lose trust in our brand

• have no change in trust in our brand

If our advertising campaign is not targeted, it may result in

• a high return on investment

• a low return on investment

• no return on investment

1. We need to assess __________ to include television advertising in our marketing plan.

• as long as

• whether

• so that