BE1-UNIT 1-VOC REVISION

a type of product manufactured by a particular company under a particular name.

• product range

• product placement

• Brand

• Market share

the process of creating a distinct identity for a business in the mind of your target audience and consumers.

• product endorsement
• exclusivity
• well-made
• branding

something well worth the money spent

• couture
• raft
• exclusivity
• value for money

(adj.) sturdy, not easily worn out or destroyed; lasting for a long time;

• durable
• value for money
• brand loyalty
• sophisticated

expensive, high-quality, appealing to the luxury end of the market

• pro-brand
• upmarket
• Market challenger
• coverage

something that doesn't go out of fashion

• value for money
• timeless
• emerging
• reliable

complex or intricate

• couture
• brand image
• inflated
• sophisticated

made to a good or high standard; skillfully built

• well-made
• exclusivity
• appealing
• inflated

dependable, trustworthy

• reliable
• Market challenger
• durable
• brand loyalty

fashionable and attractive

• product placement
• pursuer
• Market share
• stylish